Products labelled "Made in Germany" enjoy an outstanding reputation worldwide. We, with the Svenstol® , obviously benefit from this too, as we have now sold our chairs in nearly 30 countries - from Iceland to Australia and India to Canada - and we receive new enquiries from other countries almost every week. But what is behind this label and why are these products so popular? A look at the history, the requirements and specific examples sheds light on this.
Historical background
Ironically, "Made in Germany" began as a defensive measure: at the end of the 19th century, Great Britain introduced the label to protect British consumers from inferior imports. But this backfired. German manufacturers adopted the label as a seal of quality, and soon "Made in Germany" stood for excellent craftsmanship and technical perfection.
Quality and precision
German manufacturers set high standards in the selection of materials and production, which is reflected in the durability and reliability of their products. The best-known example is the automotive industry: cars such as the Volkswagen Golf or the Porsche 911 are recognised worldwide for their high quality of workmanship and engineering skills. The famous „Spaltmaß“ (gap dimension) of German cars symbolise the attention to detail and meticulousness in this context.
Innovation and technology
German companies invest heavily in research and development in order to keep their „Vorsprung durch Technik (staying ahead of the international competition through technology). German mechanical engineering, especially in the field of automation technology, is representative of this. Companies such as Siemens and, above all, the famous German small and middle-sized companies have set global standards with their innovative solutions in industrial automation. Their products not only improve efficiency, but also offer sustainable solutions that meet the requirements of modern industry.
Sustainability
Products manufactured in Germany are subject to strict regulations with regard to sustainability and environmental compatibility. Manufacturers are now making substantial efforts to continuously reduce the impact of their products on the environment. From the use of sustainable materials and the reduction of emissions during production and transport to the increasingly efficient use of products, all products are now designed to be consistently sustainable - "from the cradle to the grave".
Legal requirements
"Made in Germany" is a seal of quality worldwide and is coveted by customers and companies alike. Whether a product is legitimately advertised with the seal is often the cause of legal disputes. There is no clear legal regulation that can apply to all products. In cases of doubt, each individual case must be examined carefully. What is certain in any case is that the majority of the added value and the manufacture of the key components of a product must take place in Germany. It is therefore not sufficient for only the development and assembly to take place in Germany.
What does this mean for Svenstol® and for our customers?
When you buy a Svenstol® , you can be sure that you are getting a product that fulfils the "Made in Germany" seal of quality 100% and will impress you with its precision, technology and durability. Here are a few facts to back up this claim:
- From the base to the headrest, the Svenstol® was developed for 24-hour use and for the needs of long periods of sitting. From the 6-arm star base and the activePlus mechanism to the 3D headrest, every component has been specially designed - conventional office chair components are not used.
- All Svenstol® chairs are manufactured at our headquarters in Lemgo.
- Our quality management is ISO-certified and is audited externally every year
- The Svenstol® is the only 24-hour chair to be awarded the German Blue Angel eco-label. Our environmental management is also ISO 14001-certified.
- 80% of our suppliers come from Germany and neighbouring countries. The most important components, such as the steel frame and upholstery, are manufactured near Lemgo.
- Thanks to our direct sales and service system in Germany, we have direct feedback from our customers and from interested parties who test our chairs. This has proven to be an important competitive advantage that has enabled us to optimise and further develop the Svenstol® to meet the needs of users since its launch in 2015.
- In Germany and the neighbouring countries in particular, we now supply practically all companies that have a considerable demand for 24-hour chairs, including companies such as BASF, DOW Chemical, Arcelor Mittal, German customs and the state railway companies in Germany, Austria, Switzerland and France.
Conclusion
„Made in Germany“ is more than just a reference to the place of manufacture - it stands for a deeply rooted tradition of quality, precision and innovation. Whether it's the legendary Porsche 911, automation technology from Siemens or our Svenstol® chairs - German products set standards worldwide.



